Cruisin with DAJUS

Cruisin With DAJUS is an up and coming six-part video series delivering a rare breed of informative yet entertaining Israel based video content to unaffiliated American Jews. Winner of the 2011 Jewlicious Film Competition this video series aims to shift the paradigm of Israel focused multimedia, taking viewers through an intimate MTV paced tour of the most exciting personalities, sites, and festivals of the Jewish homeland. The goal of the project is to elicit a robust and positive emotional reaction from 18-30 year old unaffiliated Jews, evoking a proactive desire to connect with future Israel-related events and trips.