PresenTense Fellow David Kramer (Global ‘10) and NU Campaign recently created a YouTube video and t-shirt to benefit the Carmel region featuring rapper SHI360 and some of PresenTense’s other community members.

The video was filmed in the conference room of the PT Jerusalem hub with green screens, lights and cameras. PT staff members Yaron Edel and Elinor Kaufman, and Fellow Yonatan Neril (Global '10) even make appearances in the video!

The video was recently featured on the Jerusalem Post website along with an article that discusses what lead up to the creation of the video and what is next for the campaign, including a pitch to Birthright/Taglit groups.

To read the entire JPost article click here.

David Lasday (Global ‘10) of Bring It In-Israel teamed up with Fellow David Kramer (Global ‘10) of NU Campaign recently when Kramer came and spoke to Bring It In-Israel’s Fellows about the power of a story.

Lasday and Kramer also took the opportunity to speak to the Bring It In-Israel Fellows about their experiences learning new skills and tools, and gaining a whole host of new connections as PresenTense Global Summer Institute Fellows. To hear more about the event, visit Bring It In-Israel’s blog.

The NU Campaign (founded by David Kramer, PTI '10) just launched a program with Matisyahu in support of the Israel Center for the Treatment of Psychotrauma (ICTP), highlighting their ongoing work in Haiti, following January's devastating earthquake.

Watch the video below and check out the campaign on their website, along with their cool Matisyahu-inspired t-shirt. Purchases of the Matisyahu Text T and help support the work of the Israel Center for the Treatment of Psychotrauma!

South African Turns Political Statement Into Trendy Fashion Statement 

PresenTense Fellow David Kramer increases awareness of Israeli causes and charitable organizations through his new clothing brand. 

JERUSALEM, ISRAEL – July 7, 2010 – David Kramer is not afraid to wear his heart on his sleeve. Originally from Johannesburg, South Africa, Kramer, a Fellow at the PresenTense 2010 Global Summer Institute, is making political statements fashionable with the NU Campaign, an Israeli clothing brand dedicated to raising social awareness and funding for important Israeli causes and charitable organizations.

As a Summer Fellow at the prestigious six-week Institute, Kramer joins fifteen other budding Jewish social entrepreneurs from America, Israel, Australia, and the UK to gain the skills and connections necessary to launch their ventures to benefit the Jewish world at large.

"The 2010 Fellows represent some of the most innovative Jewish minds today.  They are embarking on projects that have the potential to transform Jewish life here in Jerusalem and around the world," commented Flo Low, Chair of the Institute Steering Committee.