PTSchool: Transmedia Tools and Strategies
PTSchool is a periodic training seminar for Jewish Community organizational professionals aimed at teaching tools and strategies for effective operations in the Digital Age. PTSchool participants discover and practice concepts and social media tools for communicating in the growing social media sphere. Through lectures, workshops, “laboratory” assignments, and learning challenges, professionals learn how organizations can build networks, activate alumni and constituents, use the web effectively, and enhance overall efficiency.
PTSchool Seminars are built to custom and can include the following modules:
1. Thinking Transmedia: Tools to “hacking it” in the Digital Age
Today’s organizations function outside of time and space, in a digital world that practically has a life of its own. Learn to master the Transmediastrategies and theories necessary to make your venture thrive in this new era. (Time. 2 hrs)
2. Digital Tools: Webtools Foundations
This seminar will train the participants on the foundational tools that every Digital Age professional should own, walking them through a series of toolsets evaluated by PresenTense over the past few years and shown to bring significant value to professionals. (Time: 2 hrs. including workshop)
3. The Social Web: Effective use of today's social media
This seminar will highlight the core set of social media tools, and demonstrate best practices in deploying them to engage a community. (Time: 2 hrs including workshop)
4. Guerilla Campaigns: Using Transmedia Theory and Digital tools to unlock organizational value
PresenTense School Training Seminars
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“The seminar was terrific, it was a day very well spent. I gained practical tools that we were able to implement right away. We left with an understanding of trends in today’s digital media and tactics to incorporate them into our outreach strategy.”
Lily Lozovsky, Director of Planning and Leadership Development, Shorefront YM-YWHA of Brighton-Manhattan Beach |
PTSchool is a one day training seminar for Jewish organizational professionals aimed at teaching tools and strategies for being effective in the Digital Age. PTSchool participants will discover and practice the greatest concepts and social media tools for communicating in the growing social media sphere. Through lectures, workshops, “laboratory” assignments, and learning challenges, professionals will learn how organizations can build networks, activate alumni and constituents, use the web effectively, and enhance overall efficiency.
Read the description of the upcoming October seminar below, and register for the seminar in Chicago (October 13, 2009) (at the JUF in partnership with OY!Chicago), Boston (October 15, 2009) (at the CJP in partnership with the CJP), and New York City (October 12 &19, 2009 in partnership with the UJA Federation of New York's Wiener Center). UPDATE: NY Seminars sold out, to get on waiting and notifications list for future seminars click here).
Strategies for Social-Marketing Success: A Hands-On Workshop
For professionals who understand the language of social networking and have responsibility for fundraising, marketing, or web communications.
As a professional working in a nonprofit organization, you no longer need to be convinced of the impact that social networking has on your ability to attract and retain audiences. The world of marketing and fundraising has changed, and you get it. The question remains: How does your organization create a powerful online marketing strategy — one that will work for your particular audience?
To begin to create such a strategy for your organization, you’ll:
- Learn about social-marketing campaigns that have changed the world, and analyze their most effective elements
- Discover and practice hands-on tools for operating effectively in the online environment, engaging and maintaining the attention of your audience
- Understand how to build a web strategy and online presence that stands out to your target audience
- Examine how tools like Facebook, Twitter, and videocasting can best express your organization's mission, program, and ongoing developments