Arik Borenstein is a seasoned professional in the field of marketing and communications. He graduated from Tel Aviv University with a Bachelor’s degree in Film and Television. He has worked for Channel 2 News, as well as the “Kolnoan” website, a portal focused on the Israeli movie industry. Arik is looking to put his journalism skills to use in order to improve Jerusalem’s international image and help re-brand the city.
Jerusalem is one of the prettiest and unique cities in the world, but suffers from severe public image problems and a feeling of isolation of large sectors of the city's residents that don't establish a dialogue with many parts of the city's residents. For these reasons and more, the vast tourism potential of the city does not manifest itself.
Ing-Jerusalem was born to provide a solution to all these problems. Ing-Jerusalem is a first-of-its-kind audio-visual project in which the project participants, residents of Jerusalem, and those who love Israel both here and abroad will take part in the competition, with prizes of creating short films (up to two minutes) of the city's tourism, public, cultural, entertainment, business, leisure and more. The videos will be distributed around the world to change the image of the city, attract tourists, and encourage community involvement in the city.